Bookmaker Paddy Power has come under fire from the Bank of England for their ‘Blippar’ app which brings The Queen to life on any ten pound note using augmented reality. The first time any UK currency has been brought to life with a smartphone.
After downloading the free Blippar app on iPhone or Android, customers were able to ‘blipp’ any ten-pound note in circulation by opening the app and holding their phone over the note. An animated Queen, and other members of the Royal Family, then appeared on the screen and voiced opinions on the latest football matters.
The UK’s central bank has now contacted the bookmakers insisting they withdraw the promotional campaign, a spokesperson confirmed: “according to the Bank of England we’ve broken the law.”
Paddy Power’s spokesperson then added: “We’re not so sure about that but given the absence of decent footie this month we’ll happily retire The Queen from punditry duties, for now.”