Unruly has unveiled an interactive infographic to show which sponsors are garnering the most interest on social media during the Olympics.
The ‘Brand Tracker’ tracks the total number of shares across Facebook, Twitter and the blogosphere for each of the official sponsor brands, with the top eight with the most sharing racing for gold.
The more shares a sponsor earns across all their online ads, the faster their runner will move along the track, with the shared being updated twice a day.
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