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Channel 4 Paralympic Games

Channel 4 launches its biggest marketing campaign to promote Paralympics

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By The Drum Team, Editorial

July 17, 2012 | 1 min read

Channel 4 has revealed that the marketing campaign it is launching today to promote coverage of the London 2012 Paralympic Games is its biggest ever.

The campaign begins with a ‘roadblock' premiere of its 90 seconds Meet the Superhumans film across 78 television channels, including all of Channel 4's networks, ITV1, Five, Sky One, Eurosport and all of UKTV's channels.

The second stage in the campaign, it will also include outdoor poster, press and digital activity, all produced by in-house agency 4creative.

Dan Brooke, Channel 4's chief marketing and communications officer, said: "London 2012 is a coming of age moment for the Paralympics and this marketing campaign is designed to help bring a whole new audience to it, and may even raise a goosebump or two along the way."

Channel 4 Paralympic Games

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