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Sky and Diet Coke team up for the launch of Sky Living HD 'Styled to Rock' series

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By The Drum, Editorial

July 16, 2012 | 2 min read

Broadcaster Sky has joined forces with Diet Coke to launch new Sky Living HD series “Styled to Rock”. The fashion series, which is to premiere next month, is exclusively produced by Rihanna and is hosted by Girls Aloud’s Nicola Roberts, stylist Lisa Cooper and fashion designer Henry Holland.

The partnership brokered by communications agency Vizeum will allow Diet Coke to showcase its light-hearted approach to fashion.

Zoe Howorth, marketing director for Coca-Cola Great Britain, commented: “. Diet Coke is passionate about fashion and we’re thrilled to be bringing our consumers a new regular style fix, celebrating creativity and championing inspirational young designers”.

Styled to Rock will celebrate the talent and creativity the British fashion scene has to offer, and will search for the next generation of undiscovered designers. Over ten weeks, 12 unknown designers personally selected by Rihanna will be challenged by Roberts, Cooper and Holland to create outfits for A-list music artists to wear to a variety of events.

Jason Hughes, head of branded content, BskyB, added: “Diet Coke and Styled to Rock represents a perfect fit between brand and programme, and we’re looking forward to working with them in this exciting new way.”

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