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By The Drum Team, Editorial

July 16, 2012 | 1 min read

The Kellogg’s Crunchy Nut Cornflakes advert, which sees the brand return to using its traditional end line ‘The trouble is they taste too good’ has rolled out.

The first commercial in the campaign, entitled ‘Snake’, has been created by Leo Burnett, and directed by Rocky Morton from MJZ and will run for a period of four weeks, with a second run scheduled for 3 September.

A second instalment will break in early October.

The original campaign to use the end line broke in 1985 when Hugh Laurie was the face of the brand.

Media buying has been handled by Carat.

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