Farrow & Ball rolls out updated brand identity with Holmes & Marchant
Paint and wallpaper brand Farrow & Ball has unveiled an updated brand identity, created by Holmes & Marchant.
The agency was appointed to evolve the identity as part of the brand’s expansion, with an updated roundel and an updated single line version which includes the caption ‘Craftsmen in paint and paper’.
Sarah Cole, marketing director at Farrow & Ball, said: “We wanted to ensure all consumer-facing Farrow & Ball identities were consistent as we expand the brand overseas. The team from Holmes & Marchant really immersed themselves in the brand’s culture and have developed an identity that successfully reflects the heritage of the Farrow & Ball brand in a fresh and contemporary way.”
Greg Vallance, creative director at Holmes & Marchant, added: “Farrow & Ball is an inherently classic, British brand so it was vital we found the balance between respecting this cherished heritage and updating an identity in keeping with Farrow & Ball’s exciting, global expansion plans.”
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Holmes & Marchant
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