Clear Channel appointed the largest advertising contract in Norwegian history
Clear Channel has won the largest single advertising contract in Norwegian history after being appointed by Norwegian public transport company Sporveis-Annonsene AS, to manage advertising across rail, bus, metro, tram and ferries in the cities of Oslo and Akershus.
Also one of the largest advertising contracts in the world, Clear Channel will now work in partnership with Sporveis-Annonsene AS on a combination of traditional and digital out-of-home opportunities for advertisers across public transport.
Earlier in the year, Clear Channel renewed its contract with SL (the public transport company in Stockholm), which represented the largest out-of-home contract in Sweden covering advertising inside and outside buses, metro, trams commuter shelters and stations in the city. Clear Channel also cover bus and tram shelter advertisement in Berne, Switzerland.
William Eccleshare, Clear Channel Outdoor CEO, described the appointment as a “transformative tender win in Norway,” he added the win represented Clear Channels “ambition to develop new opportunities for brands to meet people across the world.”
By the end of 2013, Clear Channel will be the largest out-of-home advertising company in Norway, and will also be in the position to provide a nationwide digital offering, marking a significant milestone in the growth of Clear Channel Play – Clear Channels global digital media portfolio – which launched in 2011 in London, Stockholm, Sweden and Belgium.
Eccleshare added: “We will continue to compete for significant advertising contracts that deliver new, target audiences for our clients.”