Stephen Fry TiVo Virgin Media

Stephen Fry to join Sir Richard Branson in new kung fu TiVo ad

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By The Drum Team, Editorial

July 13, 2012 | 2 min read

Stephen Fry is set to join Sir Richard Branson in a new TiVo ad by BBH, launching tomorrow.

Produced by Pulse productions, with planning by Fifty6, the new Virgin Media ad, which will first air on ITV1, will focus on TiVo’s intelligent search functionality, with Fry doing the splits in kung fu-style robes while Branson throws his TiVo remote like a ninja star.

Fry then catches the remote in one hand, before searching for ‘kung fu’ on TiVo, finding “everything kung fuey in the blink of an eye”.

A second ad will showcase the TiVo’s WishList function, in which Fry shouts that he wishes to see a dinosaur, and when none appears he searches on his WistList. In the full ad, viewers see a rippling glass of water and a T-Rex’s snout looming over an oblivious Fry.

Jeff Dodds, executive director of brand and marketing communications at Virgin Media, said: “Stephen Fry is without a doubt one of the most high profile and digitally savvy figures of today, making him an ideal candidate to demonstrate Virgin Media’s TiVo service. Whilst the success of our previous ad campaigns has done a fantastic job in raising awareness of TiVo and some of its great features, such as a TV guide that goes backwards in time, our next step is to help even more people understand the many benefits of upgrading to TiVo. We think we’ve achieved this in a funny and memorable way.”

Stephen Fry TiVo Virgin Media

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Bartle Bogle Hegarty is a Global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New...

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