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The Perfume Shop announce 2012 'Life Bottled' advertisment campaign and new private label launch

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By The Drum, Editorial

July 13, 2012 | 2 min read

Building on from their 2011 TV advertising campaign which focussed on the experience of wearing perfume and how it is intertwined with memory and emotion, The Perfume Shop has revealed its 2012 ‘Life Bottled’ campaign.

Aiming to expand on its success and engage with a wider demographic, The Perfume Shop plans to interact with its 120,000 fans across social media sites, by asking them to create video content that shows the poignant moments in their lives.

A dedicated microsite will be created in addition to its Facebook and Twitter platforms, the uploads are not restricted and The Perfume Shop hopes to get its staff nationwide involved too. People will also be able to rate the clips with most appropriate videos selected for the wider ‘Life Bottled’ campaign.

Michelle D’vaz, national PR and advertising manager said the company prides itself on “talking directly to our customers,” she added: “We wanted to build on the success for our 2012 campaign and what better way to engage our customers than asking them to take part!”

As well as the new campaign The Perfume Shop has also announced changes to its Rewards Club following extensive customer feedback, and the launch of its own private label collection in association with A.S Watson and Superdrug.

This collection makes the first ever private label product range from The Perfume Shop, Keran Fordham, commercial director at The Perfume Shop, commented: “It is such a great achievement to launch a private label at The Perfume Shop and we’re so excited to see the product on the shelves in November. We’ve had such a positive year so far with the position in ‘The Times Top 100 Best Companies to Work For’ and rating in this year’s ‘Which? 100 Shops Rated’ survey and it seems fitting to offer our shoppers even more variety at great price points.”

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