Ad of the Day: Greenpeace - Homeless Polar Bear
Powerful symbolism here as a polar bear poignantly explores an urban setting in search of sustenance. The huge mammal in these situations is enormously impressive but it doesn't distract from the enormously important message and this will surely persuade punters to get behind Greenpeace's campaign.
Category: Lobby Groups
Country: UK
Creative: Michael Geoghegan / Simon Riley
Production Co: Partizan
Director: Michael Geoghegan
Producer: Russell Curtis
Photography: Vincent Warin
Post Production: MPC
Editing House: Stitch
Editor: Leo King