SSE has today been announced as the official energy partner of the Glasgow 2014 Commonwealth Games.
Ian Marchant, chief executive of SSE, said: “We’re proud to be associated with the Glasgow 2014 Commonwealth Games. SSE has customers and employees in Scotland, England, Wales and Northern Ireland and we are really looking forward to helping make these Games come alive for them and their communities.
“At SSE we take our work very seriously but try not to take ourselves too seriously and we're aiming to make this sponsorship innovative and quirky, not boring and corporate. We’re already involved in sport in local communities through sponsorships of shinty, golf, cricket, football, sailing and rugby so we’re excited about the possibilities that lie ahead between SSE and the Glasgow 2014 Commonwealth Games.”
The company is the first UK-based Tier One Glasgow 2014 Commonwealth Games sponsor.
David Grevemberg, Glasgow 2014 chief executive, said:“Glasgow 2014 is excited to be working in partnership with such a highly-regarded energy company, headquartered in Scotland and with a presence in every community of the UK.
“We look forward to collaborating with SSE, its customers and staff throughout the UK in developing exciting engagement and activation opportunities that bring our partnership to life and offer the experience of the Commonwealth Games to as many people as possible.”
It has been revealed that SSE and Glasgow 2014 are making plans for interactive engagement across the UK.
Lord Smith of Kelvin, chairman of SSE plc and Glasgow 2014, said: "I am very pleased that the Glasgow 2014 and SSE teams have reached this agreement and welcome the announcement that David Grevemberg and Ian Marchant are making today. David and Ian have made it clear that both organisations see a real opportunity to build a strong, mutually-beneficial partnership between Glasgow 2014 and SSE over the next two years, culminating with the Games themselves, and this is positive news for both organisations.”
Other sponsors of the Glasgow 2014 Commonwealth Games so far include Longines, Harper Macleod, Search Consultancy, Ernst & Young and Atos.