Polecat hires Braben for Meaning Mine PR campaign

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By The Drum Team, Editorial

July 12, 2012 | 1 min read

Tech firm Polecat has appointed PR agency Braben to promote its new Meaning Mine analyst software.

Braben's campaign will cover UK and international business audiences with particular focus on key verticals for the company including energy and environment.

The agency's remit covers social media, sales marketing collateral and credentials production, blogging, event-tracking and placement, media relations and support with key influencers.

Matt Bourn, managing director at Braben, said: "Our campaign will leverage these unique attributes of MeaningMine to drive profile with key global business communities, senior business leaders and decision-makers.”

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