12 July 2012 - 9:43am | posted by | 0 comments

BLOOM London Dry Gin rolls out experiential strawberry-picking campaign

BLOOM London Dry Gin rolls out experiential strawberry-picking campaign BLOOM London Dry Gin rolls out experiential strawberry-picking

BLOOM London Dry Gin has unveiled a consumer engagement campaign in Soho, entitled ‘pick your own’.

Created with LDR LONDON, the campaign aims to raise awareness of the brand by providing an indoor strawberry picking experience.

Consumers will be invited to pick strawberries at the event, which runs 12-8pm until tomorrow, before being offered a BLOOM Gin and Tonic with strawberries.

Frederik Kampman, international brands development manager, said:“The Gin and Tonic is, and will always be, the classic serve but with the flavour profile of BLOOM London Dry Gin we have a unique opportunity to offer a very British twist on this serve, a BLOOM Gin and Tonic with strawberries. The serve with strawberries, first created by the bartending community in Madrid, not only complements the unique flavour profile and botanicals of BLOOM London Dry Gin but also represents the country idyll and inspiration behind the brand’s recipe.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Search campaign increases revenue by 492%

21/05/2015
Hobbycraft had been investing in PPC for a while, but spend...

PG tips

21/05/2015
The definitive article Decades of evolutionary pack changes...

Raise a glass to Private Dining Room's online visibility

20/05/2015
Private Dining Rooms, an online venue finder, initially...

Wigmore Hall

19/05/2015
BRIEF Having worked with Wigmore Hall in the past, we were...

172% increase in non-brand profit year-on-year for Virgin Holidays

19/05/2015
Virgin Holidays is the largest transatlantic tour operator...