World Travel Market selects 4mediarelations as official broadcast partner
World Travel Market (WTM), the leading global event for the travel industry, has announced the selection of 4mediarelations as its official broadcast partner. It is the first time in eight years that WTM has taken on a new broadcast agency, with 4media winning the account after a competitive pitch.
For the four day event, which provides the opportunity for the travel industry to meet, network and conduct business, 4media will be installing an ISDN studio where they will be facilitating live and pre-record broadcast interviews. Exhibitors will be able to link up with broadcast journalists while PR agencies for travel companies will be able to arrange high quality radio interviews with the media there and then. 4media is also organising radio days with participants in advance of the event.
WTM campaign director, Darren Ryan from 4mediarelations has said: “We are extremely pleased to be selected as the official broadcast supplier for WTM 2012. This year, there’s a great opportunity to do things differently. Working alongside the team at WTM our ultimate goal is to maximise the radio broadcast opportunities that exist for all exhibitors during the four day event.”
Reed travel exhibitions chairman World Travel Market, Fiona Jeffery OBE has said of the decision: “We selected 4media as our official broadcast partner mainly because of their enthusiasm and knowledge of the industry. I really feel their flexibility and support will ensure WTM Exhibitors truly get the most out of WTM 2012.
The event will run from 5 to the 8 November at ExCel, London.