Nielsen records double-digit global internet ad growth
Nielsen has recorded an across the board rise in advertising spending during the start of 2012 versus a year earlier, reflected in all key media platforms such as TV, newspaper, radio, outdoor, internet and cinema.
The quarterly Global Adview Pulse report found that whilst RV continues to draw the lion’s share of advertising dollars it rose by just 2.8%. Internet advertising is catching up fast meanwhile with the biggest recorded rise of 12.1%.
In both Latin America and the Middle East growth in this latter sector was even more pronounced, coming in at 31.8% and 33.8% respectively.
The venerable radio advertising market meanwhile also enjoyed growth in every region, from 2.6% in North America to 21.1% in the Middle East and Africa.
The only sector to witness a decline was magazines, down 1.4%, although this was offset by growth in newspapers of 3.1%.