Forster creates first online toolkit to help health and wellbeing boards tackle loneliness
Forster Communications have designed the online toolkit ‘What Do We Know About Loneliness?’ for the ‘Campaign to End Loneliness’ - a coalition of charities, including WRVS, Age UK Oxfordshire and Sense.
The campaign, which aims to reduce loneliness in older age, launched the toolkit at its conference in Oxford. Targeted at Health and Wellbeing boards across the country, the charity coalition group felt the subject could be viewed as “too complex". Forster Communications tasked with making the toolkit simple, accessible and easy to use.
The toolkit splits information into easy to use About, Why, How and Latest sections and has four easy to follow actionable steps to allow Health and Wellbeing boards “identify those at risk of loneliness, prioritise the hardest to reach, involve older people in their priority-setting and take action to tackle this public health problem”.
Funded by the Department of Health the toolkit urges local health organisations and councils to make tackling loneliness a public health priority like smoking cessation and reducing obesity.
The new portal is the first time Campaign to End Loneliness has created an online toolkit to engage with health and wellbeing boards, it has been designed by Forster, who specialise in powerful social change campaigns, to evolve over time by showcasing the success stories of the campaign. As well as keeping those involved up to date with the latest developments via a news section and twitter feed.