11 July 2012 - 12:18pm | posted by | 0 comments

Create or go hungry: The everyday creativity to be found in Asia

Kunal Sinha, regional cultural insights director at Ogilvy Asia and co-author of Raw: Pervasive Creativity in Asia, discusses the everyday creativity to be found in the region’s streets.

Raw: Pervasive Creativity in Asia, a new book almost two years in the making, has been launched by Ogilvy’s David Mayo and Kunal Sinha, and celebrates the everyday creativity and ingenuity to be found on the streets of Asia. Here, Sinha takes a look at a few examples from the book, highlighting the innovative creativity to be found across the continent.

Raw: Pervasive Creativity in Asia by Kunal Sinha & David Mayo, with photography by Steffen Billhardt, thomas Billhardt & Kunal Sinha, is out now published by Clearview and priced £19.99

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