The Drum Awards for Marketing - Extended Deadline

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By Jennifer Faull | Deputy Editor

July 11, 2012 | 2 min read

Coca-Cola Great Britain (CCGB), sponsors of the London 2012 Olympic and Paralympic Games, has announced the launch of a new TVC and outdoor campaign.

The campaign will feature a selection of 'Coca-Cola Future Flames' - inspirational young people who have been selected to run with the Olympic Torch - and aims to excite people ahead of London 2012.

The new spot has followed on from the original Move To The Beat creative, featuring Mark Ronson and Katy B, and has been set to the soundtrack Anywhere In The World. It will first air on Monday 16 July and will showcase some of the moments of joy and celebration from across the UK.

In support of the launch of the TVC, a colourful and visual representation of the campaign has also been created for visitors to the Olympic Park. Displayed on the main thoroughfare to the Olympic Park, the design also celebrates some of the Coca-Cola Future Flames from the 70 days of the Olympic Torch Relay.

James Eadie, Olympic portfolio director, Coca-Cola Great Britain has commented on the new campaign: “We’re thrilled to be unveiling our latest activity in the run up to London 2012 and the exciting summer of sport. This latest instalment brings together our activity as a Presenting Partner of the Olympic Torch Relay with our Move To The Beat campaign – celebrating our Future Flames’ remarkable achievements by not only carrying the flame for Coca-Cola but now also appearing in our new TVC.”

Coca-Cola London 2012 Olympics

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