CMW appointed to lead Cadbury Wispa's 'Time Well Mis-Spent' social media campaign
Creative agency CMW has been appointed to handle Cadbury Wispa’s ‘Time Well Mis-Spent’ social media campaign.
CMW will design and deliver a social media app and Wispa Meme based around the premise that “it’s good to goof off,” the campaign builds on the brand’s existing advertisements, fronted by TV presenter George Lamb, encouraging 16-34 year-olds to celebrate the inconsequential through the Cadbury Wispa Time Well Misspent Foundation.
Toby Smart, brand manager for Cadbury Wispa, said: “We want to encourage consumers to take time out of their daily pressures and have a little fun. The Cadbury Wispa time well mis-spent Foundation invites consumers to join in with this idea.”
Utilising Wispa’s Facebook brand community of over 1.8 million ‘likes’, the second largest in the UK, CMW will be responsible for creating user engagement by encouraging users to share their Time Well Misspent ideas with their friends, Wispa will pick the best ideas to then put into practice.
Chief executive of CMW, Liz Wilson, commented: “It’s always our ambition to help brands reach consumers in a way that resonates on a personal level by cultivating a more engaged connection with the brand.
“Social media will allow us to help fans celebrate the insignificant, and the shared enjoyment between brand and consumers of time well mis-spent is a great vehicle to make that happen.”
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