Ceva launch social media game to highlight product range
Vetinary medical company, Ceva has launched a new online game to raise awareness of distressed cat behaviour.
The 'Sofa Scratch' game, created by social media and marketing agency, TAMBA, aims to engage with cat owners to highlight the signs of a distressed cat as well as promote the benefits of Ceva's Feliway product range - which helps prevent the behaviour and symptoms.
Players need to like the That Purple Cat Facebook page and spray the falling sofas to save them from destruction with participants being given the chance to win one of 6,000 giveaways.
Malcolm Laurie, marketing manager at Feliway, has commented on the campaign: “We wanted to create a campaign that would capture and drive user interaction with new customers, building awareness of the Feliway brand and its character, ‘That Purple Cat’. Equally important, it’s also a fun way to engage with our existing customers and drive fans to our Facebook site.”
The campaign has been promoted via Facebook, blogger outreach, blogger and media desk drops, and announced across owned channels.
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TAMBA
TAMBA is a multi-award-winning viral and digital marketing agency specialising in social network applications, viral games and iPhone applications. We produce exciting,...
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