Bello Vision unveils prescription glasses range with The Market Creative
Bello Vision has unveiled its prescription glasses as part of a new concession store for Debenhams.
The Market Creative helped support the launch of Bello Vision with in-store marketing, a direct mail campaign and supporting materials.
Sue Benson, managing director at The Market Creative, said: “Our challenge has been to take quite a complex proposition, which is normally associated with optometrists and prescriptions, in a whole new category, and distil that information, making it quickly clear to shoppers what the offering is and how they can make a purchase.”
Content created with:
The Market Creative
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