11 July 2012 - 10:16am | posted by | 2 comments

ASA bans Gemma Collins promotional tweets for Toni and Guy

ASA bans Gemma Collins promotional tweets for Toni and GuyASA bans Gemma Collins promotional tweets for Toni and Guy

The Only Way Is Essex star Gemma Collins and hairdressers Toni and Guy have become the latest celebrity and brand to be rapped by the ASA for sending marketing tweets.

Collins sent tweets reading "In @Toniandguylside having such a wonderful time defo got my hair back to good condition 10% off call today and quote #gemma x" and "10% off @Toniandguylside I have the most amazeballs hair colour and condition best salon ever call and say #gemma for discount xx" after getting her hair done for free.

Toni and Guy said it did not believe the tweets needed to be identified as marketing communications because the mention of a 10 per cent discount made it clear, but the ASA ruled that followers of Collins’ Twitter feed could take it as meaning the discount was already in place, and that she had taken advantage of it, rather than it only being given to people who said ‘Gemma’.

The ASA ruled that the ads must no longer appear, and that all marketing communications must be clearly identified.

Don't miss out... Get your Social Media news by email

See all specialist newsletters

20 related companies from Profile Hub, The Drum's modern marketing directory:

Comments

11 Jul 2012 - 14:58
jlaph86260's picture

"have been come" eh? ;)

0
0
11 Jul 2012 - 15:06
thedrum's picture

@jlaph86260 Thanks, now sorted.

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...