12.63% of traffic came through mobile devices in June, Affiliate Window says

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By The Drum Team, Editorial

July 11, 2012 | 1 min read

June saw the highest level of mobile traffic for Affiliate Window said, standing at 12.63 per cent.

This is the first time that this level of mobile traffic has passed 12 per cent, with the rate standing at 10.94 per cent in May, following a small dip from April.

An increase in sales through mobile devices was also reported, breaking 8 per cent for the first time. However, Affiliate Window pointed out that the level of sales on its site did not accelerate at the same level as traffic, which leads the company to believe that has seen a drop off in conversion rates through mobile devices.

It was discovered that the iPad is the most popular handset for transactions, at 56 per cent, while 28 per cent of sales are generated through the iPhone, 11 per cent through Android, three per cent through Blackberry and two per cent through other devices.

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