SodaStream embarks on UK 'Summer Taste Tour' across shopping centres in England and Wales
Soft drinks brand SodaStream has embarked on a nationwide tour of key shopping centres as part of its summer campaign.
The SodaStream Summer Taste Tour begun on Friday 6 July at London’s Westfield Shepherds Bush and will continue its way around locations across England and Wales aiming to showcase the brands range of flavours and, demonstrating how the drinksmaker allows you to personalise flavours to suit varying tastes.
Fiona Hope, MD, SodaStream UK says she is “looking forward to introducing a new generation of families to SodaStream” on the tour where shoppers are invited to visit the SodaStream Soda Bar to watch demonstrations taking place throughout the day. There is also an interactive photoboard linked to SodaStream’s Facebook page for visitors to upload an image of themselves with the favourite flavour creation.
The SodaStream Summer Taste Tour is supporting a new money back guarantee offer, which also features in the brands TV advertising campaign. The guarantee promises SodaStream buyers their money back if they cannot find a flavour they like. If the customer hasn’t found a concentrate they like, after trying at least 12, a full refund will be issued.
Hope added: “With financial and environmental concerns high on the agenda of families today, we’re demonstrating that it is possible to make great tasting, value for money carbonated drinks at home, whilst reducing plastic bottle wastage.
“We’re incredibly confident about our flavours and our new campaign is a testament to this.”
The SodaStream Summer Taste Tour will be at the following venues on the following dates:
6th – 8th July: Westfield Shepherds Bush
13th – 15th July: Bluewater, Kent
20th – 22nd July: St. David’s, Cardiff
27th – 29th July: Liverpool 1, Liverpool
3rd – 5th August: Manchester Piccadilly Gardens, Manchester
10th – 12th August: Highcross, Leicester