Packaging for LittlePod's first craft ale designed by Aesop
The packaging for the first craft ale released by LittlePod has been designed by Aesop.
The crafted packaging for LittlePod Vanilla Beer is a dark ale that infuses honey and vanilla to create a ‘not overtly sweet flavour’.
LittePod tasked Aesop with designing packaging which would reflect the beer’s ‘innate specialness’ it has said.
“We love the design,” commented Jane Sawyer, managing director of LittlePod. “It has a fantastic natural feel coupled with a classic, but contemporary look that is just right for our little beer.”
Aesop executive creative director Martin Grimer, added: “The packaging for LittlePod Vanilla Beer shows a real lightness of touch and intuitive understanding of the brand story. We have a great deal of experience in packaging at Aesop and Harriet Beesley, the designer responsible, has done us proud.”
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