Men's Health re-launches its mobile site and announces highest ever online traffic figures
Men’s lifestyle magazine Men’s Health, published by Hearst-Rodale UK, has re-launched its Men’s Health mobile site in a bid to strengthen its digital offering.
The mobile site was initially launched last year to capitalise on the growing number of visitors to the website via smartphones. Since its launch mobile page impressions have grown to 1,165,572 per month with 297,000 unique mobile users in June. The new look mobile site has been streamlined to make it easier to access Men’s Health content archive, it also has an improved search function and access to the latest articles, blogs, galleries and videos, with a forum to be added shortly.
At the same time, the website has registered its highest-ever number of unique users reaching over one million unique users, with 1,087,959 in May and 1,211,521 in June. Page impressions have also reached 9,014,586 and 9,854,509 respectively.
The rise is attributed to the increased use of video content on the site as well as editorial content and expert advice. Most recently, a video of six top UK sports broadcasters including Ben Shephard and Alex Payne – created by Men’s Health to promote the celebrity six-pack challenge – was viewed more than 350,000 times in the first few days.
Morgan Rees, creative development director, Hearst-Rodale UK said it was “important for us [Men’s Health] to constantly review the ways we connect to our readers and ensure we are delivering content in innovative and engaging ways”.
Hearst-Rodale UK, group publishing director, Alun Williams, also commented: “Our unique ability to engage a wide-reaching, upmarket, male audience across different platforms means we are the brand of choice for commercial partners looking for innovative, cross-media solutions.
“Breaking the one million unique user threshold and our further investment in mobile demonstrate why Men’s Health continues to flourish as the UK’s biggest men's lifestyle brand.”
Content created with:
Hearst Magazines UK
Find out more