A Phillip Watts Design concept store for savoury chain Greggs has opened its doors in Gosforth, near Newcastle - location of the first ever Greggs unit back in 1951.
Named simply as Greggs The Bakery, the store is intended to flaunt Greggs' baking credentials and incorporates displays of fresh bread and confectionary running around the shop edge and in a central island unit.
An extra-long counter has also been incorporated to encourage browsing.
Décor is described as a blend of contemporary and traditional with timber paneling, Corian and Oak.
A number of props are also scattered throughout including an original bakers delivery bike and scales as well as counter fronts adorned with rolling pin/chopping board reliefs.