Exclusive: Warburton's appoints WCRS to £8m ad account
Warburton’s has appointed WCRS to its £8m advertising account, following a three-way-pitch.
The Drum has learned that the appointment has been made following a pitch that is understood to have included BMB and VCCP with the account having previously been held by Kelly Campbell Roalfe/Y&R.
Jonathan Warburton, chairman and chief executive of Warburton’s, said: “We were very impressed by WCRS's understanding of our business and brand, as well as their strategic and creative thought process.
“The new relationship marks the start of a new chapter in Warburtons creative advertising and we look forward to working with WCRS over the coming months.”
Matt Edwards, chief executive at WCRS, added: “WCRS has always thrived on building great British brands so we’re delighted to be appointed by Britain’s favourite family baker.”
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WCRS is a creative agency combining over 30 years of brand building expertise with the ability to execute ideas in any channel.
The resulting talent base...