Eriskay Associates has closed its Survey Monkey design competition after it decided it ‘doesn't sit well with a number of people’, following an article in The Drum.
The competition asked around 100 design and branding agencies, found via Yell, to come up with ideas for brand names for a new product by Gael Force Group, with the possibility of receiving £100 if the group thought the idea was helpful.
Mark Taylor, director of Eriskay Associates, said it was his idea to approach the procurement process in this way and that he thinks it helps to “provide a perspective on the breadth of design talent available and gives us some pointers on those that might provide a 'best fit' with the client company”.
He told The Drum: “Whilst it was suggested that this approach would not suit everyone, the overwhelming response was very positive - the fact that we have had over 50 responses to the survey tends to support this view.
“I feel this method demonstrates a serious approach to procuring design and has so far given us a good feel for the range of skills and approaches available from different Scottish designers and I believe this will result in a fair and effective selection.
“Please also be assured that I fully respect the views of those that are opposed to the approach we have taken - I have to tender for all my projects too - However, the volume and quality of responses received surely supports what we have done.”