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Birmingham Metropolitan College partners with 383 Project to boost engagement

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By The Drum, Editorial

July 10, 2012 | 2 min read

Birmingham-based digital agency 383 Project has been appointed by Birmingham Metropolitan College to develop its new integrated marketing programme.

As one of the largest college’s in England Birmingham Metropolitan offers courses in all subject areas from entry level to degree level and has strong links with brands including IBM, Samsung and BMW. The new campaign aims to expand and evolve the ways in with the college interacts with its diverse audience.

Bob Pattni, executive director at Birmingham Metropolitan College says the college felt they “needed a fresh approach” and a new “coherent and creative strategy”.

He continued: “Having heard the ideas of the team at 383 we are confident that they will help us to do this while adding another layer of innovation and ideas into the mix. Their expertise and unique digital-led approach to integrated marketing make them the perfect partner to help us to better engage with our key audiences.”

383’s campaign will span TV, print, online and social channels, focussing on promoting the college’s diverse range of courses as well as strengthening connections with local businesses, initially running in the build-up to the college’s recruitment drive in September. The key targets include school leavers, parents, adults looking to engage in further education and potential corporate partners nationwide.

Jacob Dutton, senior client partner, 383, adds: ““Birmingham Metropolitan College’s philosophy that there is a course for every learner really resounded with us. This, combined with their desire to be at the forefront of the sector when it comes to interaction with their audience, makes them a perfect partner for our team.

“As an agency with a digital approach, we're finding that more and more brands want to collaborate with us to work on an integrated basis because of the deep need to connect with a technologically enabled consumer base.”

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