St Austell Brewery, the independent family brewers, have launched Copper Press, their first cider onto the market.
Crafted by thatchers exclusively for St Austell Brewery the premium draft cider is a reddish, copper colour with a traditional taste and cloudy, unfiltered appearance.
Bray Leino have devised the complete brand and trade campaign for the Copper Press, producing both the name and badge as well as a complete brand and trade campaign.
Commenting on the Copper Press launch, Danny Crabb, St Austell Brewery's Regional Sales Manager said: "We felt the time was right to launch a new, premium cider brand into the market. Copper Press is a traditional, yet unique cider and we're confident this brand campaign will give the product the attention it deserves and provide a strong launch into the market."
Kate Cox, Managing Director, Bray Leino Agency added: "This has been an exciting brief to work on for one of our most established clients. To be given the opportunity to create a brand from scratch is a dream job and we think this campaign will help secure Copper Press a strong market share over the coming months."
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