OFFICE team up with music stars for 'summer sessions' digital campaign
High Street fashion footwear retailer OFFICE has launched ‘summer sessions’, a digital campaign featuring engaging music talent. Paloma Faith, DJ Tiesto and Labrinth are involved with each of them providing exclusive content for the retailer’s digital campaign.
Paloma Faith has customised an OFFICE shoe for the brand and this has been made available as a one-off limited edition competition prize, Tiesto offered up an exclusive summer track and Labrinth has recorded an exclusive acoustic session. In addition, each artist has shared their summer songs with OFFICE fans and provided summer fashion tips.
Housed on the OFFICE website and within artist branded tabs on the OFFICE Facebook page the artists have promoted the content on their own social media profiles, in return they are to feature on ad inventory on OFFICE.co.uk, be included in a summer feature with media partner Look magazine and feature if the OFFICE newsletter.
Digital agency Crush secured the talent for the campaign and is managing the digital strategy which aims to increase brand awareness and gain new fans through these music ambassadors.
Bevin Donaghy, PR manager at OFFICE, commented that OFFICE has “cleverly built a community of shoe lovers who embrace their cross media projects.”
She continued: “Office and Lucid [the group which Crush is part of] have a great synergy, and are both leaders within fashion and music which is why we are excited to launch ‘summer sessions’ this season and will continue to collaborate in the future.”
Content created with:
Crush Creative
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