Nationwide pop-up storybook created by MPC
The latest Nationwide advert, for its SavingsWatch service, was created by the Moving Picture Company (MPC) along with 18 Feet and Rising.
The agency was appointed to help create a hybrid between photo-real and a paper pop-up storybook.
Two most spots in the campaign will follow this month.
Philippe André, director from Independent, said: “From the pre visualisation to the shoot then to post production, this spot has been a great collaboration with MPC, not only technically but creatively.
“The team immediately understood it was really the story I wanted to focus on: to see a pop up world through characters’ eyes, to reveal this world from the inside. And of course to keep it warm, human, and never technical. It was a real challenge creating a balance between the real world looking believable in a pop-up world and at the opposite end, creating a world not perfect enough that it ran the risk of looking like bad CG. The team at MPC worked incredibly hard to deliver this spot in 3 weeks and I’m very pleased to have collaborated with them.”
Content created with:
18 Feet & Rising
Find out more