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Waitrose

KidStart and Waitrose announce partnership to help save parents 1.2% on groceries

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By The Drum Team, Editorial

July 9, 2012 | 2 min read

KidStart and Waitrose have announced their new, socially responsible partnership, offering parents up to 1.2 per cent money back when they shop at Waitrose.com.

Launched in 2008, KidStart is a free shopping club that rewards families with money for their kids whenever they shop at any of KidStart's selected retailers.

With this latest partnership, KidStart members who shop for groceries at Waitrose.com will receive 1.0 per cent back for their children on all orders over £50, rising to 1.2 per cent back on orders over £100 to help out larger families. Members have also been given access to unique offers, recipes and other bespoke content.

The company was founded by parents and has aimed to help by giving back a little on everything a family needs so that they can build up a nest egg for their kids’ futures. Since its launch three and a half years ago, KidStart has helped thousands of families put aside millions of pounds through its “save as you shop” approach.

Simon McTiernan, online marketing manager for Waitrose has commented on the initiative: “Waitrose.com is pleased to be partnering with KidStart, giving parents the knowledge that a percentage of everything they spend on their online weekly shop will be saved for their kids futures.”

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