IOC chief defends McDonald’s & Coca Cola Games sponsorship
International Olympic Committee president, Jacques Rogge, has admitted that the growing financial demands of the Olympic Games are making it harder for the IOC to hold onto the central tenets of its foundation; including people’s health.
The burger chain has four restaurants in London’s Olympic park, including the world’s largest, and is a co-sponsor of the event alongside Coca-Cola.
Rogge told the FT: “For those companies, we’ve said to them: ‘Listen, there is an issue in terms of the growing trend on obesity, what are you going to do about that?”
Claiming that the sponsorship approval “was not an easy decision”, he said. “But then we decided to go and to have the benefit of their support at grassroots levels.”