Confused.com, the price comparison website for car insurance, has announced that it is to celebrate ‘the rise of singledom in the UK’, with the launch of a new Facebook app designed to celebrate friendships.
It follows publication of a report, ‘Friendship, Finance and the Future: The rise of Singledom in the UK', which suggests that four in five people believe that friendships last longer than romantic relationships.
It concludes that ‘mate-trimony’ could be a future relationship option on passports and census forms.
This informed creation of Friend Booth which offers opportunities to celebrate the anniversary of friend meetings, a so called ‘Frenniversary’, alongside a tattoo booth which allows people to create a virtual tattoo of their closest friend and a cover photo montage creator.
Sharon Flaherty, head of content at Confused.com said: “This application is all about having fun with your friends and showing you appreciate them, but the report raises issues around how insurance companies need to protect long-term friendships as they do marriage. More and more people are relying on their friends, buying houses with them and becoming financially co-dependent. If something were to happen they would be left completely unprotected.
This report by Future Poll shows that in the future more single people will protect their most important relationships with life insurance, in the short term the app allows users to show the people that matter they care.”