B&Q confirms review of £40m ad account and that incumbent McCann London will repitch
DIY retailer B&Q has confirmed that it is set to review its £40m advertising account, and that incumbent McCann Erickson will repitch. The firm will hold an eight-way-pitch, of which McCann London will be involved, having held the account for three years. A B&Q spokesperson told The Drum: "As B&Q finalises its strategy for the next three years as part of Kingfisher's Creating the Leader phase we have decided to review our creative advertising agency support. McCann Erickson who have successfully worked with us for the last two years will be a core part of this process"