9 July 2012 - 3:32pm | posted by | 0 comments

B&Q confirms review of £40m ad account and that incumbent McCann London will repitch

B&Q confirms review of £40m ad account and that incumbent McCann London will repitchB&Q confirms review of £40m ad account and that incumbent McCann

DIY retailer B&Q has confirmed that it is set to review its £40m advertising account, and that incumbent McCann Erickson will repitch.

The firm will hold an eight-way-pitch, of which McCann London will be involved, having held the account for three years.

A B&Q spokesperson told The Drum: "As B&Q finalises its strategy for the next three years as part of Kingfisher's Creating the Leader phase we have decided to review our creative advertising agency support. McCann Erickson who have successfully worked with us for the last two years will be a core part of this process"

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

The Drum Election Podcast Features Cult LDN

24/04/2015
Our agency co-founder Cat Turner has a seat on The Drum's...

Running Stock Photography

24/04/2015
A shot from a recent stock shoot in North Wales.

E-Commerce website for Attends

23/04/2015
As a global organisation, Attends required a best-in-class...

Making Great Strides With Social and PPC

22/04/2015
Sleeping Giant Media works with Nova to increase the...

HEINEKEN UK

22/04/2015
Our comprehensive technical expertise has been instrumental...