8 July 2012 - 5:12pm | posted by | 2 comments

Cover price error of Saturday edition of The Scotsman could cost Johnston Press up to £15,000

Cover price error of Saturday edition of The Scotsman could cost Johnston Press up to £15,000Cover price error of Saturday edition of The Scotsman could cost

A mistake made to the cover price of the Saturday edition of The Scotsman could cost publisher Johnston Press up to £15,000.

The most recent Saturday edition of The Scotsman (7 July), the highest selling edition of the title, which usually retails with a cover price of £1.30, hit news stands this weekend bearing its weekday cover price of £1.

The error appeared on West of Scotland editions of the title, but may also have appeared on the cover of other distributed copies.

It is also understood that the error was not discovered by the publisher until pointed out by a newsagent in Giffnock.

In May, the Scotsman's Saturday edition recorded an average ABC circulation of 45, 812. This could mean that the company will miss out on over a quarter of the revenue the weekend title usually produces, potentially around £15,000 should it have appeared on all editions, before the newspaper's subscription prices are factored into the equation.

At the time of writing The Drum was awaiting a response to its query as to what caused the mistake and whether Johnston Press will foot the bill for the mistake, with newsagents expected to take their usual cut of each sale.

Comments

9 Jul 2012 - 09:09
stuar66864's picture

I think JP has bigger issues to address - can't see a £15k issue topping the next board meeting agenda

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9 Jul 2012 - 09:28
stephen_lepitak's picture

I don't think it will either - the issue is how did this happen? A costly and unfortunate mistake.

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