Virgin Media has launched a direct response campaign for its new Premiere mobile tariff, titled ‘Unlimitacular’.
Intended to convey the notion that mobile provider ‘knows no limits’ the tariff combines unlimited data, text and calls to UK landlines.
Aimed at existing customers the Vegas style poster was conceived to put this deal up in lights with a strapline reading: “Made up just for Virgin Media customers.”
The creative will run in customer DM, bill inserts and emails and will run across press, outdoor, door drops and online in owned and bought media.
Marco Scognamiglio, chief executive of Rapp UK, said: “Yet again, Virgin Media is leading the market and offering an unbeatable new service to meet the growing demand for data from its mobile customers. We want everyone to know about this great value tariff and to reap the benefits of being a Virgin Media customer.”
Michael Payne, director of customer insights and one-to-one marketing at Virgin Media, said: “As people look for the best value, we’re rewarding loyalty with some amazing mobile tariffs with unlimited offerings our customers can enjoy without worrying about hidden extras. This campaign demonstrates how powerful our new mobile package is and delivers the message that it’s designed with our customers in mind.”