twiDAQ appoints Media Safari for PR

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By The Drum Team, Editorial

July 6, 2012 | 1 min read

Fantasy stock market based in the world of Twitter, twiDAQ, has appointed Media Safari to handle its PR.

Media Safari has devised a campaign called ‘What are you #worth?’ for the brand, to generate a target number of new stock traders per month.

Media Safari has also announced that it has extended its relationship with Bitdefender, the award-winning provider of innovative antivirus solutions, providing a business intelligence gathering service.

Matt King, managing director at Media Safari, said:“As the business community increasingly accepts cloud based technologies, security in these virtualised environments will become more and more critical. This is not a message that is readily understood so our campaign will begin to educate target decision makers and help to identify possible business development opportunities. With regard to twiDAQ we expect that the nature of Media Safari’s campaign will inspire a viral word-of-mouth spread and twitterers themselves will encourage a corresponding growth in traders.”

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