Scotch Malt Whisky Society unveils interactive iPad version of magazine
Scotch Malt Whisky Society has announced that it has unveiled an interactive iPad version of its members' magazine Unfiltered with customer publisher Connect Communications.
The iPad version features videos, 360-degree photography, interactive maps and hidden extras, and is also available to non-members.
Kai Ivalo, Unfiltered editor, said: “Our vision for Unfiltered on the iPad was to reflect the excitement, adventure and curiosity which comes with a love of great whisky. Like a good dram, it impresses from the first nosing, but also has hidden depths for those prepared to explore.”
Richard Croasdale of Connect Communications added: "We knew from the outset that we wanted to avoid a flat reproduction of the print magazine – our readers expect us to be more imaginative. So we've fundamentally rethought what Unfiltered can be and how readers can interact with it. It's been an exciting journey and we’re confident that Unfiltered has once again set the benchmark for its peers.”