Replacement frameworks for existing COI marketing and creative services contracts will be advertised through OJEU between July and September.
The IPA Council meeting, attended by executive director for Government Communication at the Cabinet Office, Jenny Grey and Wendy Proctor, deputy director of the Cabinet Office’s shared communications service, outlined their vision for the COI’s replacement organisation.
There they revealed that the current focus was to create replacement frameworks for existing COI frameworks, which will aim to be in place by November, across creative services, delivery and execution, market research, communications planning, and strategy and planning.
In response, Paul Bainsfair, director general of the IPA, commented: "The COI was a tough act to follow - but times move on and it's good to know that Government recognises the value of effective advertising and is prepared to spend behind it. Agencies will take a little while to get used to the new set-up, but the rationale for the change, and the enthusiasm of the Government Communications Centre are indisputable. We look forward to working together to make it successful.”
The Government confirmed the closure of the COI last Summer following recommendations by former Government communications chief Matt Tee.