Creative agency Albion London have launched a spoof online video in which a host of well-known faces impart the importance of getting primary school children to learn how to write code.
Devised to support the Code Club, a nationwide network of volunteer-led after-school coding clubs for children aged 10-11, the video has already racked up in excess of 600k views on YouTube.
The clip was conceptualised and created in just seven hours at the Founders Forum summit and includes royalty, entrepreneurs and celebrities.
Taking the form of a mock job interview this sees three children interview their high profile subjects in a bid to see what they can contribute to the Code Club project.
Jason Goodman, Albion CEO, said, "This is an amazing collaboration between Code Club and some of the world's most successful digital entrepreneurs, and shows just how crucial it is to develop these skills in Britain's school children. Initiatives like Code Club will shape the next generation of successful entrepreneurs and I'm proud both to be involved with the project and to see my child star in the video."
The video features; HRH The Duke of York, Dame Tessa Jowell (Shadow Minister for the Olympics), Chad Hurley (YouTube founder and Co-Founder & Chief Executive - AVOS Systems), Sir Tim Berners-Lee (Inventor of the World Wide Web and Director/Professor WC3/MIT), Niklas Zennstrom (founder of Skype), Brent Hoberman and Martha Lane Fox (Lastminute's founders), Joanna Shields (VP & Managing Director of EMEA -- Facebook).