KLM runs branding campaign with JCDecaux Airport in Scotland
KLM has booked the Welcome site at Glasgow airport as part of a high-profile branding campaign which will also include key digital locations at Aberdeen and Edinburgh airports.
Coming off the back of new research which found Air France KLM Group carries one in four long-haul passengers to and from Scottish airports the campaign with JCDecaux Airport aims to raise awareness of KLM’s network in Scotland amongst business and leisure audiences.
KLM’s creative will run on the Glasgow Welcome site until September, greeting 100 per cent of the audience arriving and departing from the airport’s main terminal.
Janice Fernandes, client sales director, believes KLM has a “fantastic opportunity to deliver the first and last message to passengers” by taking over the "high impact Welcome site" at Glasgow airport.
The digital campaign will run for three weeks, at Edinburgh airport KLM has taken the Digital Lounge Sponsorship network (28 x 40’’ digital screens running the length of the lounge area), and at Aberdeen airport the campaign will run on eight digital screens located in main walkways and seating areas and on flight information screens.
Vincent Kas, commercial director UK and Ireland, Air France KLM, commented: “I am delighted to have secured such premium outdoor space with JCDecaux Airport.
“KLM is the leading airline in Scotland, flying into every main Scottish airport - we have increased our frequency of flights and are continuing to grow our Scottish portfolio.”