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Digitas wins Taco Bell digital account

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By The Drum, Editorial

July 6, 2012 | 1 min read

Interactive agency Digitas has been appointed by Yum Brands for its Taco Bell chain following a digital review.

Digitas will now head up social marketing, digital creative, mobile programs and digital media for the fast food chain. Leading the account is Digitas executive vice-president and managing director Doug Ryan.

The account was previously held by DraftFCB and R/GA. DraftFCB will continue to handle broadcast, merchandising and media for the brand.

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