Digitas wins Taco Bell digital account
Interactive agency Digitas has been appointed by Yum Brands for its Taco Bell chain following a digital review.
Digitas will now head up social marketing, digital creative, mobile programs and digital media for the fast food chain. Leading the account is Digitas executive vice-president and managing director Doug Ryan.
The account was previously held by DraftFCB and R/GA. DraftFCB will continue to handle broadcast, merchandising and media for the brand.