TBWA\Worldwide launches The Integer Group in London

The Integer Group has announced the launch of a London office, to be led by Clare Cryer, formerly head of client services and head of shopper marketing at G2 Joshua.

The promotional, retail and shopper marketing arm of TBWA\UK, Integer London will aim to target customers before, during and after a shopping experience.

MD Cryer said: “Integer’s non-linear framework, the Shopper Continuum, allows for a great understanding of a brand’s relationship with its shoppers and retailers, and is what will set the agency apart from its competitors.”