WPP commits to purchasing Press Index
WPP has announced that Kantar, its wholly owned subsidiary, has committed to purchasing Press Index S.A, the French based search and media intelligence agency.
The deal values Press Index at EUR 6.81 per share and will give Kantar additional scope in the press electronic monitoring business.
Press Index’s audited revenues for the year ended Dec 31, 2011, were EUR 17.5m with gross assets of EUR 12m.
At present France is WPP’s seventh largest market with revenues of approximately $850m.