VCCP Share to devise Jelly Belly jelly beans campaign
US confectionary firm Jelly Belly Candy Company has appointed VCCP Share to develop a UK campaign for its flagship brand – Jelly Belly jelly beans.
Encompassing both offline and social media the campaign will seek to raise awareness of the 140 available flavours.
Charles Foster, International Business Manager, Jelly Belly Candy Company; "We're very excited to be working with VCCP Share. The decision to invest in an integrated marketing campaign is an important strategic move for our company, particularly since the UK is one of the leading overseas markets for Jelly Belly products.
“We fully expect VCCP Share's creative approach will accelerate our efforts to build the brand further across multiple trade channels."
Dominic Stinton, Managing Director, VCCP Share, added; "Jelly Belly is such a wonderful brand with a brilliant product. The team loved working on the brief and that really showed in the ideas - it'll be great to see them come to life and we look forward to working with such a great team."