Outer Hebrides set for creation of destination branding as it implements tourism marketing plan

The Outer Hebrides Tourism Industry Association has appointed Bright3d to create destination branding for the Scottish Islands.

The appointment of the £15,000 contract, follows a tender-process and will see the agency tasked with the creation of branding for the Outer Hebrides (OHTIA), as the strategic vision of the Outer Hebrides Tourism Industry Association is implemented.

The strategy will see the OHTIA manage a number of projects, which will aim to complement the work of VisitScotland, to rive tourism to the islands.

That vision will aim to position the islands as “a unique island hopping destination, with a rich heritage, an outstanding natural environment, and a vibrant food, art and craft culture” with a strategy planned to run until 2015.

The creation of a destination brand is the latest in the marketing plan, which will see it used as a catalyst for the creation of a ‘unified approach’ to tourism marketing and promotion. This will then be made freely available to all businesses and organisations that wish to promote the Outer Hebrides as a destination.

Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze, Richard Curtis and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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