The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

July 4, 2012 | 1 min read

Olmeca Tequila is today unveiling a social music app, NightTag, with Amsterdam Worldwide, designed to help people capture their nightlife experience in one place.

The app allows users to take a photo, while its music-recognition software identifies the song playing and the GPS of the smartphone identifies where the person is, to create a post for the user’s Facebook Timeline.

Brian Elliott, founder and CEO of Amsterdam Worldwide, said: "NightTag is anything but another branded app. This is a place for stories to be told. A late night social lubricant that is useful, entertaining, relevant and supports Olmeca Tequila’s brand in a longer lasting way than any ad impression. NightTag helps Olmeca get closer to consumers via mobile technology that enables nightlife lovers to tell Olmeca’s story across multiple media. This is a brand platform for the future."

The launch of the app follows on from the ‘Be the DJ’ campaign for the Pernod Ricard brand.

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